Best. Shark Week. Commercial. EVER!

I realize that it's been a little "sharky" around here lately. Just last Friday we reported on a 300-pound mako shark that got wedged in a boat propeller during a tournament. But I can't not post this video, because it is epic and genius and the best Shark Week commercial ever made. Of course, the Discovery Channel is taking a fair amount of heat for it. What do you think? Did they cross the line? R.I.P., Snuffy the seal.