Yesterday I swung by the booth of Floatback Lures, some new kids in town that hail from North Carolina. What they're making is a crankbait that releases its hooks when a fish strikes or it gets snagged. According to bass pro Brandon Card who walked me through a demo, this "hook ejection system" has two benefits. First, it allows you to fight a fish that no longer has a crankbait shaking around in its mouth, which often leads to lost bass. Second, if you get hung up, the lure body is supposed to simply float up your line back to the surface.