Have you ever heard of the website Etsy? If you’re unfamiliar, it’s a site where anyone that produces anything handmade–from art, to knitting, to pottery, to jewelry, and beyond–can create an account and sell their wares. My wife is in love with it, and though I don’t have much interest in most of the stuff she looks for, I happen to know that if you’re after cool fish decor (like brown trout light switch covers) you can find it on Etsy. I also happen to think it’s a great idea, and to be honest I wasn’t surprised when I read on that entrepreneur Jeff Wong decided to launch an Etsy-style e-commerce site just for fishing gear. It was just a matter of time, and I’m pretty pumped about it.


Per the story, Wong, who is a fan of independent, small-run tackle makers, is keeping the focus of his new site,, on American-made products. His hope is that in time, the site will become a one-stop shop that features stuff from all the small-time makers of rods, lures, boating accessories and more that don’t distribute outside their local areas. And as we all know, sometimes the best stuff is the gear you find in a Main Street hardware store…not a big box store. From the story:

“We’re creating a channel that isn’t there right now,” says Wong, a third-generation Oregonian. “We’re giving the little guys access and a platform.”

Eventually, the website will accommodate a limitless number of domestic manufacturers selling their handmade goods as part of an industry that, according to the American Sportfishing Association’s website, is responsible for $115 billion in economic output and about 828,000 jobs.

You can surf on over to now to check out their promo video, but the full site that lets you buy and sell won’t be live until September 10th. What do you think? I can’t wait to see what I find.