You Know Noodling Has Become Pop Culture When Doritos Uses It

I've got no idea where this commercial is actually running on television...certainly not where I live. But if you haven't seen it, it's worth a watch. On the interesting side, this tells you noodling for catfish has become so widely recognized that Doritos feels it's omnipotent and even non-fisher folk understand the gist of the sport. On the funny side, the last line is highly quotable.