Video: A Lure Specifically Designed For Catfish?

Try as I might to find a video of the MP Seeker from Whisker Seeker Tackle in action, I failed. Still, I can't recall seeing anyone promoting an artificial lure designed specifically for cats, though I'm sure these guys aren't the only ones that have tried it.

Per the description, they can be used in combination with bait, are for aggressive post-spawn cats, and you should: "use these catfish lures when trolling, drifting, or when stationary and current is present. Trolling and drifting speeds should be between .5 - 1.25 mph and adjusted depending on the water temperature & time of year."

Chime in, catfish guys. Look good to you? There are some pretty bold claims in the opening of that video.