Early last summer I ran a post titled "Best. Shark Week. Commerical. EVER!" featuring the first promo for Discovery Channel's Shark Week 2013. You might remember it; Snuffy the seal is released to freedom in front of droves of onlookers only to be obliterated by a big great white. In my opinion, it was the coolest, most sinister Shark Week promo ever aired. Discovery just released their first promo for Shark Week 2014, and it couldn't be more obvious that they got a few letters about poor old Snuffy. This is lame Discovery...lame I say!