John and I both agree that action speaks louder than realistic looks. As a plastic bait manufacturer, John and his team spend countless hours testing prototypes to determine the best action. I personally feel that action used to take a backseat to realism in the old days, and in many cases, still does today. If I had a nickel for every company that makes plastic baits that look exactly like something, but catch nothing, I’d probably be rich. Think about it: if you analyze the bass fishing plastic market from a functional bass fishing standpoint, most of the great baits that are fish-catching machines hardly look like anything specific in the ecosystem. Take the Senko, for example. It looks like Uncle Lewis’s stogie from “Christmas Vacation,” but that shimmy as it sinks is the irresistible ticket to getting bites. Or take the photo of some of Missile Bait Company’s top producers see here. Although the baits slightly resemble a craw, John’s design objective was way more tailored around action. The D-Bomb (top) for instance, gets a lot of its fish-catching action by the thinness of the rear flappers. The fine ribs and other intricate details accentuate the action, but are more so functional design characteristics for the type of hook used and the cover its fished in. It’s like that with most of the great baits out there; a few action-related features make them shine.