That’s what I paid for a 20-ounce bottle of Mountain Dew at my local gas-n-skedaddle this week. And since I typically use my own, fresh, all-natural, um, “product” to saturate a mock scrape, I fueled up with the Dew. Then I grabbed my mock scrape kit–a weed scythe, garden pruner, and hand saw–and hit the woods behind my house three days ago. In 20-minutes I’d created four big mock scrapes, and then hung a camera over one of them. When I pulled the card the other day, I had pics of four different bucks, including this one.

Here’s what you do: Go to an area with good deer traffic and find a limb that’s 4 to 7 feet off the ground. Use the hand scythe, pruner, or saw to knock down weeds and grass and clip branches as needed. Dig up the dirt with the tip of the pruner or hand saw. Stick the camera on a nearby tree overlooking the scrape, using the pruner or saw to make sure you have a clear view through the lens.

The last step is the easiest: just pee in the scrape.

Since I knew I couldn’t produce enough of my own product for four scrapes, I brought along a bottle of year-old deer pee. I didn’t care that the stuff had sat in my shed for 12 months, in temps ranging from minus-10 to 100 degrees. I squirted the stuff in the scrapes and sprayed the rest on the overhanging limbs. Trust me, the deer don’t care either. A study by Georgia researcher Karl Miller showed that bucks were as likely to hit a scrape misted with “new car smell” as they were one saturated with pure doe urine.

Heck, deer might even work a scrape treated with cologne or a spritz of citrus. But those things cost more than a bottle of Dew. Plus I get a kick out of knowing a buck might be responding to me, rather than some deer in a pen somewhere.