Specs: 33.25-inch axle-to-axle; 6.75-inch brace height; 4.2 pounds; 335 IBO

Here’s what I said last year about Prime’s 2013 flagship, the Impact: “This would be one hell of a bow if it wasn’t such a club.” Well, the Alloy, which shoots very much like the Impact but is a little shorter and significantly lighter, is not a club. As so therefore, it is a hell of bow. Of course, the other companies have stepped up their game, too. But this is a major improvement in my opinion.

Hits: Smooth draw cycle, good valley, great back wall, and smooth shooting. Last year, all of our tester shot the Prime bow well, and there’s no reason to think the Alloy wouldn’t be just as accurate.

Misses: It doesn’t really blow you away in any one regard, especially speed. But then again, a good hunting bow doesn’t really have to.

What Else You Should Know: If you go to your dealer, take the Alloy off the rack, and don’t like the way it feels, just ask the shop pro to remove the grip. Then see what you think. To me, it makes the bow feel much more trim and sprightly.

MSRP: Starting at $999: