Hold the rod at waist level, extended straight out in front of you. Your casting-arm elbow should be bent and relaxed. Let go of the lure to start a pendulum-like swing. As the lure swings, raise the rod upward and outward by about a foot. Release thumb pressure on the spool so the lure flies with a low trajectory. If it lands right in front of you, you released the spool too soon. A high-flying lure means you let go too late.