I don't like to just crank a lure back to the boat. I bounce it, stop-and-go jerk it, or slow down my retrieve. Predation is an optimistic instinct. A fish looks for that one reaction from the lure that tells him it's real. When you can repeatedly change the action in a short span of time if he follows your lure, it's likely that the fish will interpret one of those changes as a reaction to his presence and strike.
V8 juice is my favorite snack on the boat.** It's like food, plus it's refreshing.
A lure doesn't have to look like a fish.** It has to move like one. Take a spinnerbait: It's like airline food. It doesn't look like anything you'd eat, but you still eat it--and you'll eat it in front of strangers. The same goes for bass and spinnerbaits. When a spinnerbait moves in water, it's a very natural lure, and that's one reason it's lasted so long.