F&S: So, Eva, what's next?
E.S.: I'd say women are. Compared to just last year, the number of women I meet--young girls, teenagers, moms with babies, older women--who tell me they hunt or are taking up hunting is incredible. Bass Pro Shops owner Johnny Morris recently told me that the sale of women's products was just 3 percent of his business 10 years ago, and now it's 30 percent. Women are coming on full force.*