But I stumbled onto a different type of video team just last summer. They call themselves "Whitetail Adrenaline" and their motto is refreshingly simple: "No guides, no outfitters, no sponsors." I met co-owner Jared Scheffler last year and he rides herd over a bunch of young, hungry guys who love to hunt deer. But here's the difference; they also recognized that what got them into the sport--finding and hunting deer on small farms and public land--was largely ignored by most other production crews. Indeed, the latest offering by the WA crew is a video comprised entirely of hunts on public land. I find such commitment admirable, and far more reflective of the hunting experience most of us enjoy. I wish them the best of luck in marketing their unique product, and I encourage you to check out their website to view some preview clips and see if you might agree with me.