Q: So what are Gulp! baits made of anyway?
A: "Gulp! is made of a water-based polymer, unlike many other soft-plastics that are oil-based PVC. That allows us to use a wider variety of smells, because our attractant is also water based, and oil and water don't mix. Naturally, fish can smell water-soluble liquids better than anything else, and the material allows the baits to hold and release much more scent. I liken Gulp! and other scented plastics to eating lunch on a fishing trip. You have a ham and cheese sandwich in a plastic bag. You take it out and eat it and it's good. Now, if you were to bite it through the bag, all the ingredients would be the same, but you're going to taste the bag, too."
Q: Hey, is there really a difference between Gulp! and Gulp! Alive?**
A: "Yes. The liquid in a bucket of Gulp! Alive has a high level of hydrating modifiers…a fancy term for chemicals that allow the juice to get absorbed faster. We say that Gulp! Alive baits are rechargeable because those modifiers are always trying to maintain equilibrium. So if you put a bait back in that's full of water, the chemicals want to get back into that bait and equalize."
Q: OK. Then can I put regular Gulp! baits in my Gulp! Alive bucket?**
A: "Sure you can. It may make them a little bit softer, but the Gulp! Alive liquid will get absorbed the same way."