"Ah, yes. The siren's call of the mermaid, who in legend and lore led many an angler to an untimely demise. Or in this case, the untimely demise of his hard earned cash. What you have is a Virgin Mermaid Lure manufactured by the Stream-Eze Company of South Bend, Indiana in the 1940s and 1950s. Judging by how often they appear, it is probably the most successful "novelty" lure ever sold. Advertised heavily as the bait that "lures both men and fish," it was certainly a risque plug for that era. I'm not saying it's the worst fish catcher in history, but I honestly believe if you put hooks on a Barbie doll you'd outfish this lure. It was available (naturally) in blond, brunette, and redhead and in a variety of sizes and styles. Not surprisingly, it has tremendous collector interest. Yours looks like the traditional bass size and would be worth $30-$40, but keep in mind there were also Virgin Mermaids for the fly rod that can sell for as much as $300. To see examples of all three styles, click here. "