"Finding a bait in the box is a wonderful help in identifying a lure, but it doesn't always tell the whole story. Your lure is definitely an Old Dominion Lure Co. Sneaky Bird, made and sold in the 1970s up until 1980 or so in Crewe, Virginia. The interesting thing about Old Dominion lures is they were designed by a man named Doc Shelton, more famous for his "Ford Fender" cowbell rigs and spinners that originated in the early 1930s. Alas, these lures were not a great success (just by looking at it you might guess that) and the company went under, leaving thousands of unsold stock which has filtered onto the market and sells for $10 each or so. The company also sold a Mr. Whiskers topwater bait, which was another bird imitation I believe. They are interesting and fun lures but with so much "new" old stock it will be some time before they are collectible."