"You have a classic Heddon Crazy Crawler in a 1950s plastic slide top box. The Crazy Crawler is one of my favorite fishing lures, with its rollicking topwater action leading to explosive strikes. Based on a 1920s design by New Jersey luremaker Jim Donaly (early Crazy Crawlers came with what is called the "Donaly" clip holding the wings on the side of the lure), it was introduced in 1940 as Heddon's alternative to the Arbogast Jitterbug. A best selling lure for many years in both wood and plastic, there are a dozen standard colors and three sizes. Yours is a wooden "bass" sized model and looks like it has been fished fairly hard. It is worth $20-$30. The Crazy Crawler Spook is still being produced today, and still has a loyal following in America and Japan."