"One of the best big bass (and brown trout) baits are artificial mice, and tackle makers have been trying to build the better mouse lure for a hundred years. You have one of the great mouse lures ever made, the Meadow Mouse Spook manufactured by the legendary James Heddon Sons company of Dowagiac, Mich. Originally made in wood and introduced in 1929, the "flocked" fur finish of your lure became available in the mid-1930s. The plastic Meadow Mouse Spook was introduced in the mid-1950s. It was a fine fish catcher and one of the more iconic of Heddon's lures. It is worth $10-$20 and should still have no problem catching late summer bass."