"Produced by the famous Creek Chub Bait Company of Garrett, Indiana, here we have the appropriately named Dingbat. An oddball name (taken from the nickname of a boyfriend of one Creek Chub's female employees) for a lure, the Dingbat was introduced in the late 1930s (it was offered as "new" in April 1938) and was offered in several sizes and styles, from musky to fly rod. A lure noted as a big bass taker, the bass size (which is what you have) is the most popular, both in its day and among collectors. A Dingbat in red and white in nice condition, with complete hair, is worth $30-$40. It's an iconic bass lure, for sure!. To see a picture of the 1938 intro ad, click here."