"The Punkinseed was the iconic sunfish-shaped lure manufactured by Heddon beginning in 1940. It was originally offered in two styles -- the #740 Floater and the #730 Sinker, both of them wood (the plastic #9630 was first offered in 1950). The first version (which you have) had the line tie under the chin, but this proved to be a poor placement decision, and eventually it was moved to the mouth. Your #740XSK is an example of a great lure meeting a rare color. This color is called Goldfish Shore Minnow and is very hard to find. The lure seems to be in decent shape, and because it is in the correct box it would command $500-$750 and perhaps even more. It's an incredible combination."