Crankbaits are summer bass killers, and these days you can find one to perform in every situation. I would bet, however, that for most guys color and how deep a bait dives are the guiding factors in choosing which crank to cast. To many fishermen, whether it rattles or not is kind of irrelevant, but that absolutely shouldn’t be the case. Sound (or lack thereof) plays a large part in whether a particular crankbait catches a bass's attention the right way, thus making it strike. I often base a crank choice on sound first depending on the conditions I’m dealing with. We all know to go loud in dirty water, but here are a few other sound factors to consider.