13 Fishing hasn't been in the game that long, but that doesn't mean they're not making reels that can run right alongside the brands you've trusted for years. Matter of fact, we were pretty blown away by their Concept C baitcaster during some testing this fall. With Airfoil Carbon side plates, 22 pounds of drag pressure, and what they call a "dead stop" anti-reverse bearing, this little cranker kicked serious bass butt in modern, hip style. I particularly liked the light, comfy, non-slip cork handles, which you don't find on many baitcasters. Want to add a little custom bling to your Concept C? Check out 13 Fishing's Trick Shop, where you can upgrade dial colors, handle colors, and more. –J.C.