David Draper: This type of instructional manual is a new approach for Cabela's. What was the reasoning behind it?
Eric Weiser: We realize that there are a lot of hunters who do not understand how easy it is to process their own game and make truly high-quality products. We also felt we could help these hunters extend their hunt to include the entire family by showing the proper way of breaking down an animal in their garage or kitchen table.
DD: What is the value of Hunter's Harvest, both to the customer and to Cabela's?
EW: The value to our customers is that it is a very good reference on game processing. We feel that our customers deserve the best, so why shouldn't they deserve the best on their kitchen table? If they learn to process their own game, they know that it was properly handled from field to finished product, can save a bunch of money on processing fees, and can make things to suit their own tastes.
DD: Do you have a good feel yet about how customers have responded to it? Any feedback?
EW: The response has been tremendous. We felt we had put something special and different together with this, but you never know what the response will be, and it has been great. We have had a lot of customers calling in requesting this book.
DD: How have the recent trends of people placing an importance on sourcing their own food and the increase in new hunters affected your category?
EW: We feel that there are many people that would like to learn how to process their own game, who just do not know where to begin. We are always trying to come up with ways to show the ease of processing and the satisfaction you get from producing high-quality products from an animal you harvested yourself. We have had many demonstrations at our stores that have been very well attended, but we know we do not have stores near every customer who wants to learn about this. Hunter's Harvest allows us to reach these customers and it provides a quick reference if you run into questions during processing.