So I took the time to study up a little and found this tournament series, now sponsored by Cabela's, has been running for 22 years. There's also a competing series, Crappie Masters (crappie masters.net), sponsored by Bass Pro Shops. Crappie USA (crappieusa.com), meanwhile, also runs fishing derbies for kids in conjunction with its tournaments and hands out $20,000 in scholarships annually. Both groups are trying to tap a huge market. Panfish, including crappies, are sought by more than 14 million U.S. anglers, according to a U.S. Fish and Wildlife Service survey, and nearly 95 percent of those anglers own boats. The target might be little fish, but it's a big business.