Price put steel balls inside the folded cap and added a hook and a swivel, and the bottle-cap lure was born. His first four casts into Alberta's Bow River netted two trout. "This lure catches any fish that eats minnows," he says. "I usually retrieve it steadily, twitching to give it some action, but I've also jigged it ice fishing, rigged it behind bottom bouncers for walleyes, and skipped it across the surface for pike." What brand works best? "Coors Light," says Price, who wasted no time founding the Original Bottle Cap Lure Co. "You can't beat the Silver Bullet."