- Bass feed with their lateral line, so he wants to feel plenty of thump as the blades rotate.
- Bass are also sight-feeders, so he wants something that grabs their attention visually.
- He's always aware of what the fish are feeding on. You don't bring shad to a crawfish buffet, and a crappie imitator isn't ideal in yellow perch country.
- He's always careful to keep the lure at the right depth in the water column. A lure that passes too far over or under a bass is likely to be ignored.