Before I’d ever seen it done in person, I knew that reaping worked. Like a million or so people, I’d watched McCarty’s viral YouTube video “Man Vs. Turkey,” which shows him in action, back in 2007. The clip was actually filmed in 2004, the year he decided to take his turkey hunting to a new level. “I’d been sneaking over hills and showing a fan for years, and I could get birds into 20 yards and kill them all day long like that,” he recalls. Eventually, McCarty and friend Chancy Walters wanted to try something more aggressive. “We wanted to see how close we could get.” So they flocked out a strutter decoy with real feathers, and took it to the field. “The very first gobbler came storming in to 3 feet,” he says. The footage of that hunt became a YouTube sensation, and ultimately launched McCarty’s Turkey Reaper brand, which includes a website, Facebook page, DVDs, and decoys.